Last updated: January 29, 2025
These General Terms of Use (the "TOU") govern access to and use of the Lucid Engine site and platform (the "Service"), accessible via the showcase site and its application subdomains (the "Site").
The Service is a Generative Engine Optimization (GEO) platform that analyzes the visibility of an e-commerce/catalog site in generative AI engine responses and provides diagnostics and optimization recommendations.
The Service is published by:
In these TOU, the publisher is referred to as "Lucid Engine", "we", "our".
4.1. 4.1. By using the Site or Service, you accept the TOU. If you do not accept, do not use the Service.
4.2. 4.2. The Service is designed primarily for professional use (B2B). If you are acting as a consumer, certain clauses (e.g. jurisdiction) may not apply.
5.1. 5.1. The Service may include, depending on the subscribed plan:
5.2. 5.2. The Service is based on analysis of public data (e.g. pages, markup, metadata, schema.org), as well as processing to evaluate a brand's presence and pages in AI search/response environments.
5.3. 5.3. Third-party engines and platforms (e.g. AI engines, browsers, marketplaces, assistants) remain independent services, subject to their own terms.
6.1. 6.1. Certain features require account creation. You agree to provide accurate information and keep it updated.
6.2. 6.2. Credentials are personal. You are responsible for the confidentiality of your access and any activity performed via your account.
6.3. 6.3. If you suspect unauthorized access, you must contact us immediately.
7.1. 7.1. Some features may be offered in early access ("Early Access", "Beta"). They are provided "as is", may be unstable, evolve or be discontinued.
7.2. 7.2. Characteristics, limitations, pricing, and scope of offers may be modified before official launch.
7.3. 7.3. Unless otherwise agreed in writing, no promise of availability, history retention or continuity is owed on Beta modules.
8.1. 8.1. Certain features are accessible via paid subscription. Prices, duration, included features, limits (e.g. number of prompts, countries, personas, brands) and terms are indicated on the Site's "Pricing" page and/or in the purchase order.
8.2. 8.2. Billing: monthly or annual depending on chosen plan, payable in advance.
8.3. 8.3. Payment: via Stripe. Banking data is processed by the payment provider; we do not store your card data in clear text.
8.4. 8.4. Late / payment incident: we may suspend access after notification, until regularization.
8.5. 8.5. Promotional codes: if applicable, subject to conditions (duration, eligibility, non-cumulative), specified at time of offer.
9.1. 9.1. The Client agrees to use the Service in accordance with laws, regulations and these TOU.
9.2. 9.2. It is notably prohibited to:
9.3. 9.3. Respect for third parties: if you connect external services (e.g. CMS, e-commerce, tools), you guarantee having the necessary rights/authorization and respecting their terms.
10.1. 10.1. The Client remains owner (or rights holder) of its Client Data.
10.2. 10.2. The Client grants Lucid Engine a non-exclusive, worldwide license, limited to the duration of Service use, to: host, process, analyze, transform and display Client Data, solely to provide the Service, ensure security, and improve performance.
10.3. 10.3. Improvement data: unless contractual objection (notably Enterprise), Lucid Engine may use aggregated and/or anonymized data (not allowing Client identification) for statistical purposes and Service improvement.
11.1. 11.1. Results are provided to the Client for internal needs (marketing management, SEO/GEO, content strategy, reporting).
11.2. 11.2. Unless written agreement, the Client may not resell, license, publish at large scale or make Results available to third parties (notably in the form of a database, public API, or competing product).
11.3. 11.3. Results are indicative. They depend on third-party systems and evolving signals.
12.1. 12.1. The Site, the Service, software, algorithms, interfaces, trademarks, logos, editorial content and Lucid Engine databases are protected (copyright, trademarks, trade secrets).
12.2. 12.2. No transfer is granted to the Client, except the right of use strictly necessary for the Service.
12.3. 12.3. Any reproduction/reverse engineering/decompilation is prohibited except mandatory right.
13.1. 13.1. We implement reasonable means to ensure Service access. The Service may be unavailable due to maintenance, updates, incidents, or technical constraints.
13.2. 13.2. Support: according to plan (email, priority, Enterprise SLA). Terms may be specified on the Pricing page or in the Enterprise contract.
14.1. 14.1. The Service provides analyses/recommendations. We do not guarantee specific results (e.g. sales progression, systematic citation improvement, top positions).
14.2. 14.2. AI engines and third-party platforms may modify their models, rules, interfaces, access, or results at any time; this may impact measurements.
14.3. 14.3. The Client remains solely responsible for implementing recommendations.
15.1. 15.1. To the extent permitted by law, Lucid Engine shall not be liable for indirect damages (loss of revenue, loss of opportunity, data loss, image damage, etc.).
15.2. 15.2. In any case, and except for gross negligence/fraud, Lucid Engine's total liability for a 12-month period is limited to the amount actually paid by the Client for the Service over the last 12 months (or, if free: €100).
15.3. 15.3. The Client is responsible for its Client Data, their compliance, and decisions made based on Results.
16.1. 16.1. Each party may receive non-public information from the other party (strategy, data, documents, access). They are confidential ("Confidential Information").
16.2. 16.2. Confidential Information may only be used for Service execution and must not be disclosed, except to employees/providers subject to confidentiality.
16.3. 16.3. Excluded: public information without fault, already known, lawfully obtained from a third party, or independently developed.
16.4. 16.4. This obligation survives for 3 years after Service termination.
The processing of personal data is described in the Site's Privacy Policy. For Client Data that may contain personal data, the parties may agree on a data processing agreement (DPA) if necessary (particularly in Enterprise context).
18.1. 18.1. We may suspend access, without liability, in case of: prohibited use, security risk, fraud, non-payment, Service integrity breach.
18.2. 18.2. Termination by Client: according to offer terms (monthly/annual), from account area or by support request.
18.3. 18.3. Effects: upon expiration, access is cut off. Terms of possible data restitution/export depend on plan (notably Enterprise).
18.4. 18.4. We may delete the account after 12 months of inactivity (with prior notification when possible).
We may modify the TOU to account for legal, technical or Service developments. In case of substantial modification, we will inform users by any reasonable means. Continued use of the Service constitutes acceptance.
20.1. 20.1. The TOU are governed by French law (except contrary mandatory rule).
20.2. 20.2. In case of dispute, the parties will seek an amicable solution.
20.3. 20.3. Failing that, exclusive jurisdiction of Paris courts, including summary proceedings, and including in case of multiple defendants or third-party notice (primarily B2B clause).
For any questions regarding these terms, contact us at marine.depoorter@lucidengine.tech.